Cruelty-Free Cosmetic Brands in 2020

Cruelty-Free Cosmetic Brands in 2020

There has been a lot of talk about cruelty-free, organic, vegan, environmentally friendly and ethical beauty products lately. It’s honestly a bit overwhelming to figure out what exactly those terms mean and how you can implement them in your everyday routine.

Today, we’re going to focus on beauty brands and cosmetic products that aren’t tested on animals. All those other things are important but animal testing is the one I have the strongest emotional reaction to.

We’re going to focus on brands that don’t test on animals. Eliminating the mistreatment of animals is something I feel strongly about and the thought that my purchases could support an animal being harmed keeps me up at night.

If you feel the same way, this list is definitely for you.

Cruelty-Free Cosmetics

It’s nearly 2020 and it pains me to say that animal testing is still a problem. Few things elicit a more negative emotional reaction from me than animals being mistreated.

Which is why I make a conscious effort to purchase cruelty-free beauty products as much as possible. I’m not perfect, and if I’m being totally honest, budget is unfortunately the deciding factor in most of my purchases beauty of otherwise.

Organic, vegan, cruelty-free are often things that cost significantly more. It’s not only a conscious effort to use those products but it can easily become an expense many people can’t afford.

There are two factors that drive most of my purchasing decisions, be the purchases beauty and cosmetic related or otherwise: Cost and Convenience.

This means the the products I’m going to tell you about today, are not only cruelty-free but budget friendly.

Best of all they are reasonably priced so you can feel good and still pay the rent.

Why Use Cruelty-Free Beauty Products

If you’re anything like me, the thought of animals being hurt breaks your heart and has you on the verge of tears. Testing products on animals is a choice made by the company and there are many alternatives available.

Although I say that and I knew the best way to influence corporations is to vote with my wallet, the reality of my budget means there are certain limitations to what I can realistically do.

Throwing out every product on my bathroom counter isn’t an option for me right now, but replacing products with similarly priced cruelty free alternatives is totally doable.

A few months ago, I decided to educate myself and make more cruelty conscious purchases going forward. Something really surprising happened, some of the products were actually cheaper than the ones I was using.

Not only can I feel good about the products I am putting on my face, but I can save money at the same time. That’s a pretty big win as far as I’m concerned.

Related: Easy Ways to Look Put Together Everyday

Cruelty-Free Cosmetic Brands


E.L.F is one of the most affordable cosmetics brands on the market and one of my personal favorites. It is consistently my go to when I want to experiment with a new eye shadow, blush or lipstick color. The price can’t be beat!

The Hydrating Bubble Mask is literally the most fun I’ve had while moisturizing and cleansing my face. It bubbles up and tickles a bit as it removes the dirt and toxins from your skin. I know, I find strange things fun.

Their Poreless Putty Primer is probably my favorite item in my makeup bag, of all the beauty products I use, this is the one I doubt I could go without.

I’m thrilled to learn E.L.F is not only cruelty-free but also 100% vegan. This brand is my go to for showing it doesn’t cost an arm and a leg to buy products you can feel good about.

Cover Girl

This one actually surprised me. Cover Girl mascara  and foundation has been a staple in my make up bag for as long as I can remember, long before I knew about the realities of animal testing.

Since late 2018, Cover Girl has been Leaping Bunny Certified. This means there is no animal testing anywhere in the production chain, from their suppliers to their finished products.


If you’re looking for a gorgeous Matte Lip Gloss NYX is the brand to watch. I absolutely adore their Liquid Suede Cream Lipstick. The color is second to none and my lips are always super soft afterwards.

Their website says “NYX Cosmetics is certified and acknowledged by organizations, such as PETA, as a cruelty-free brand. We are committed to producing 100% cruelty-free cosmetics. We do not test any of our products on animals.”


Essence is another budget friendly and cruelty-free beauty brand. Their FAQ states they do not test on animals and do not partner with suppliers who test on animals. Which is always appreciated because there is not

I mostly know this brand for it’s absolutely adorable packaging and affordable price. I adore their Spice Up Your Life eye shadow pallet. The colors are amazing and I think of my favorite drink, the Pumpkin Spice Latte, every time I use it.


I love using Annabelle’s Biggy Bronzer to give me a sun-kissed glow all year round. I live somewhere with very long, cold winters, so you can imagine how important this product is to me. Plus the zebra strips are just fun to see every morning when I’m struggling to wake up and put my make up on.

Taking a quick look at their website you find a cruelty-free page which states “no Annabelle product has been or will be the object of tests conducted using animals.” Not only that but Annabelle is a Canadian brand which might make it just a little bit more appealing for the Canadians reading this.

Physicians Formula

This is one of the more ‘expensive brands on the list, but it’s still budget friendly. I first started using their Powder Pallet in high school because I loved how it looked with all the different colors.

It might have been a bit more expensive than some of the other products available but it always made me happy to see the colors in their powder and it didn’t irritate the overly sensitive adolescent skin I had at the time.

Their FAQ tells us the safety of their products is determined using clinical evaluations and human use trials under the supervision of a dermatologist.

Related: More tips to help you Look your Best

Switching to Cruelty-Free

As you can see using cruelty-free beauty products doesn’t have to be an expensive endeavor. The fact that these cosmetics and beauty brands are so readily available show the switch to more ethical beauty products doesn’t have to be difficult or costly.

When it comes time to replace your favorite cosmetic products I would suggest considering these brands. They’re quality products and you can feel good about using them as you put your make up on every morning.

What better way to start your day off on the right food than by feeling good about the choices you’ve made?

Let’s Talk

Did you know these brands were Cruelty-Free? Do you use any of them?

Cruelty-Free Make Up


Leave a Comment